HUTCHINSON, Kan. — Hutchinson USD 308 has its new Director of Marketing and Media Relations. The Board of Education Monday hired Sidnei McCarty during a special board meeting. McCarty currently is a communications executive working with Fortune 500 companies.
“She actually lives in Michigan, has a Masters in marketing and an MBA in business,” Superintendent Mike Folks said. “Nationwide she has done TV ads, she's done all kinds of stuff for school districts.”
McCarty will take over for Ray Hemman, public information director, who will retire later this year. Her first official day is March 29. Folks says McCarty’s position will be different than what the district has had in that they want to be able to portray the many things the district has to offer outside of Hutchinson.
“We need to get those outside 308. We also need to do an assessment of our current communication plan with all of our stakeholders,” Folks said. “We’re excited to market 308.”
The district hopes to use the marketing to not only showcase the district but to draw potential students to Hutchinson.
“We want to try to increase our enrollment and to share all of the good things that we provide,” Folks said. “Potentially with our virtual school and our alternative school to be able to bring some other kids into 308.”
The Board hired McCarty as part of the Personnel Report. The decision came after an executive session for non-elected personnel.
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