MARC JACOBS
Hutch Post
The Medicine Shoppe in Hutchinson is paying a heartfelt tribute to one of the community’s most beloved voices. On Tuesday, the pharmacy unveiled its newly wrapped delivery Jeep — complete with a special nod to longtime sportscaster Rusty Hilst, who passed away earlier this year after battling ALS.
A photo shared on Facebook shows the hood of the Jeep featuring an homage to Hilst, the iconic voice of the Hutchinson Salthawks and Hutchinson Community College Blue Dragons for decades. Known for his warm delivery, unmistakable enthusiasm, and deep love for local sports, Hilst became a fixture in Reno County households.
The tribute highlights one of his well-known on-air references: “The Lightest Touch.” The phrase became a signature line during Medicine Shoppe advertisements Hilst read during sports broadcasts, praising Travis and Lacey at The Medicine Shoppe for their gentle, virtually pain-free vaccinations.
LINK: Hutchinson mourns loss of beloved teacher, broadcaster Rusty Hilst
“He will forever be missed and remembered,” the post reads, reflecting the sentiment shared widely across the community since Hilst's passing. His legacy as a broadcaster, mentor, and friend remains deeply felt throughout Hutchinson’s sports and media circles.
The Medicine Shoppe also extended thanks to two local businesses involved in the Jeep’s new look — Innovative Tint & Graphics and Gale Wall Photography — for their quality work and community partnership.
The tribute vehicle will now travel throughout Hutchinson as a rolling reminder of Hilst’s voice, impact, and the joy he brought to generations of local sports fans.