HESSTON, Kan. — Stanley Black & Decker has reached an agreement to sell Excel Industries, the manufacturer of Hustler professional-grade mowers, to Bad Boy Mowers.
The company announced the definitive agreement Friday, Sept. 4. Financial terms were not disclosed.
Excel Industries primarily produces gas-powered ride-on and zero-turn mowers under the Hustler brand. The business is expected to generate approximately $300 million in revenue during the 2026 fiscal year.
Stanley Black & Decker President and CEO Chris Nelson said the sale will allow the company to focus its resources on brands and businesses with greater growth opportunities.
The company said it remains committed to its outdoor-products business, including the Cub Cadet, DeWalt, Craftsman, Troy-Bilt and Black+Decker brands. Stanley Black & Decker plans to continue investing in electric outdoor equipment and residential ride-on and zero-turn mowers.
“Our Outdoor business and brands remain a strong asset, with meaningful value and opportunity ahead,” Tools & Outdoor President Bill Beck said. Beck also thanked Excel employees for their work and contributions to the business.
Bad Boy Mowers CEO Peter Ballantyne said the company looks forward to welcoming Hustler and its employees.
“We have tremendous respect for the business and the team that has built it over many decades,” Ballantyne said. “We look forward to supporting Hustler’s continued success as a leader in professional-grade mowers.”
The sale remains subject to regulatory approval and other customary closing conditions. Stanley Black & Decker said it does not expect the transaction to reduce its adjusted earnings per share.
Excel’s financial results will remain part of Stanley Black & Decker’s continuing operations until the transaction closes.