<figure>
 <img src="https://media.eaglewebservices.com/public/2025/7/1751383039382.jpeg" alt="Photo Courtesy Kansas Athletics" />
 <figcaption>Photo Courtesy Kansas Athletics</figcaption>
 </figure><div>Kansas Athletics
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LAWRENCE, Kan.&nbsp;&mdash; Kansas Athletics today announced a new and all-encompassing alliance with MMTH (pronounced Mammoth). KU is the first school to join MMTH's 360 program. The signature service is designed to help Kansas Athletics navigate the challenges inherent in today's collegiate environment by investing in student-athletes and the facilities they play in.&nbsp;&nbsp;&nbsp;
"This transformational era of intercollegiate athletics requires us to align more strategically than ever before," Kansas Director of Athletics&nbsp;<dfn><a href="https://kuathletics.com/staff-directory/travis-goff/166" rel="smarttag" rev="166">Travis Goff</a></dfn>&nbsp;said. "To achieve our vision, we will move beyond transactional relationships into deeper, mutually beneficial alliances. MMTH, founded just 30 miles down the road and under Jake Farrant's exceptional leadership, represents values that matter most to us: Kansas roots, blue-collar background, innovation, commitment to excellence, and community impact."&nbsp;&nbsp;
"This collaboration will set a new standard in college athletics, and we are grateful to Jake and his outstanding team for their commitment to Kansas Athletics and our industry." &nbsp;
Headquartered in Meriden, KS, MMTH is a team of sports specialists committed to helping everyone experience a better world through sports. MMTH's vertical integration will allow them to serve the Kansas Athletics department to improve their operational excellence through facilities and athlete and fan experience. Their work can be seen across the country from high schools to Power 4 colleges and professional teams. MMTH has additional offices in Kansas City, Mo., Sioux Falls, S.D., Scottsdale, Ariz., and Clearwater, Fla.&nbsp;
The work by MMTH on campus has already begun, starting with the installation of their proprietary MMTH Turf at Hoglund Ballpark and the new David Booth Kansas Memorial Stadium. The new turf will prominently feature the MMTH brand. MMTH is also involved with elements of construction work on Phase I of the Gateway District and will also conduct a study of a multi-use indoor baseball facility near Hoglund Ballpark.&nbsp;The MMTH 360 program also proudly supports Kansas student-athletes through various engagements including NIL opportunities.
"To compete in today's collegiate environment, you can't match the rate of change, you have to be ahead of it," said Jake Farrant, Owner and CEO of MMTH. "KU is ready to become the leader in both athlete and fan experience."&nbsp;&nbsp;
"In conversations with coaches and administrators, NIL is pivotal and one of their highest priorities. At all levels, we believe in investing directly in the athlete. When you see the MMTH icon on a turf field, it means that the school has chosen to put their athletes first," said Farrant.&nbsp;
To learn more, please visit kuathletics.com or MMTH.co and continue to monitor KU Athletics' social channels to see the final field design reveal.</div>

KU athletics and MMTH enter into strategic alliance