Southwest Bricktown is gearing up for a full day of culture, community, and celebration as the neighborhood hosts its Fifth Annual Southwest Bricktown Fiesta today, at Southwest Bricktown Park on First Street between Madison and Jefferson.
The event, presented by Midwest Superstore, kicks off at 3 p.m. with live boxing exhibitions organized by the Reno County Boxing Academy. Fiesta activities, including food vendors, music, kids’ entertainment, and a cultural bazaar, begin at 5 p.m., with streets around the park closing at 9 a.m. for setup.
“We started the Fiesta to celebrate National Hispanic Heritage Month and bring the community together,” said Adam Pina, a member of the Southwest Bricktown Association, which organizes the event. “It’s grown every year — we’ve got more food trucks, new activities, and great entertainment for the whole family.”
This year’s Fiesta will feature a food truck lineup highlighting a variety of cuisines, with a strong focus on authentic Mexican fare. A new addition for 2025 is the arts-and-crafts bazaar, designed to showcase local artisans and vendors. “It’s something that’s a big part of Hispanic culture,” Pina explained. “We wanted to bring that marketplace experience to Hutchinson.”
The evening’s entertainment lineup includes DJ 620 in the Mix, familiar to many from Third Thursday events, and a live performance from Circuito Norteño, also known as Eclipse, performing traditional Hispanic music.
Children can enjoy a dedicated kids’ zone with inflatables, while adults can relax in a beer garden and enjoy the music and festivities. The boxing event, which requires a separate $10 admission, supports the Reno County Boxing Academy’s youth programs and travel expenses.
The Fiesta is more than just a party, Pina emphasized — it’s part of a broader effort by the Southwest Bricktown Association, one of several neighborhood groups formed under the Healthy Neighborhood Initiative. The association works to represent residents’ voices, promote pride, and tackle local improvement projects.
“We’re not just about throwing an event once a year,” Pina said. “We’re here to support our neighbors — whether it’s helping with tree removal, home repairs, or connecting residents with city services.”
The association meets monthly, alternating between the Hutch Rec offices and Avenue A School, and welcomes new members from across the community. Those interested can find more information on Facebook at Southwest Bricktown or by contacting Hutch Rec.
Pina said proceeds from the Fiesta help fund the association’s activities and could soon support a future scholarship program for local students.
“If you’re looking for something to do this weekend, come down to Southwest Bricktown,” Pina said. “There’s something for everyone — great food, music, culture, and community. That’s what this is all about.”