Wichita State Athletics
WICHITA, Kan. - In a move reflecting the evolving landscape of collegiate athletics, institutional alignment, and simplicity for stakeholders, beginning August 1, Wichita State Athletics has transitioned support from the Wheat Shock Collective (WSC) into the newly restructured Shocker Athletics Annual Membership model, specifically through the We Fight for Wichita Fund. Effective August 1, 2025, all WSC memberships concluded. Those memberships are now seamlessly honored under the new, streamlined model along with philanthropic contributions previously gifted to the WSC.
"This proactive step brings Roster Resources support and NIL operations fully in-house with Shocker Athletics," said Wichita State Director of Athletics Kevin Saal. "It provides a more unified model for our donors, ensures tax-deductible giving, and directly aligns with our mission to advance student-athlete success. We are deeply grateful for what the Wheat Shock Collective accomplished and look forward to building on that momentum with Shocker Nation."
As part of this transition:
All Wheat Shock Collective (WSC) memberships will now be honored under the Shocker Athletics Annual Membership model.
Future philanthropic giving to support Roster Resources can be done through the newly created We Fight for Wichita Fund. This allows donors to take advantage of tax-deductible opportunities and add more value to their Shocker Athletics Annual Membership.
Emily Hiebert, former General Manager of the Wheat Shock Collective and now Wichita State's Director of Development, Roster Resources/NIL, will lead this work internally for Shocker Athletics.
"Over the last year, it's been an honor to lead in the Wheat Shock Collective's growth, and I'm thrilled to continue this mission from within Wichita State Athletics, and through the We Fight for Wichita Fund," Hiebert said. "Wichita State and its competitive success mean the world to me, and I am glad to be here serving our loyal donors and amazing student-athletes!"
As previously announced, to honor donors who launched NIL support at WSU, all past contributions will retroactively receive four Priority Points per $100 donated, ensuring equitable recognition within the Shocker Athletics priority point system. Ongoing support for Roster Resources and NIL will also earn four Priority Points for every $100 donated.