<figure>
                        <img src="https://media.eaglewebservices.com/public/2025/1/1737642371601.jpeg" alt="Photo Courtesy Kansas Athletics" />
                        <figcaption>Photo Courtesy Kansas Athletics</figcaption>
                    </figure><div><p><em>Kansas Athletics</em></p>
<p><br></p>
<p>LAWRENCE, Kan. &ndash;&nbsp;With the first game at the reimagined David Booth Kansas Memorial Stadium seven months and one day away, the interior of the upgraded stadium is starting to come to life with detailed design and state-of-the-art seating.</p>
<p>&nbsp;</p>
<p>The seating will feature the &quot;K Flag&quot; design in the north bowl of the stadium, with &quot;Rock Chalk&quot; proudly displayed throughout the view level of the west side of the stadium. The stadium will also boast multi-colored seats &ndash; blue, navy, red and white &ndash; to complement the new design.</p>
<p>&nbsp;</p>
<div><img alt="" height="1125" src="https://kuathletics.com/images/2025/1/22/Final_Seat_Colors_-_Current_Logo.png" style="font-size: 0px;"></div>
<p>&nbsp;</p>
<p>The seating bowl won&apos;t just look different to Kansas fans, it will also feel different. Every seat on the north and west sides of the stadium will be seatbacks to aid in the comfort for fans taking in the action. Fans will also see a 50 percent increase in area per seat and leg room in all renovated sections of the stadium, adding comfort to the fan experience. In addition, suites will be 80 feet closer to the field and all seats on the west and north will be closer to the action than in the previous design.</p>
<p>&nbsp;</p>
<div><img alt="" height="1018" src="https://kuathletics.com/images/2025/1/22/North_Field_Club_view_1_.png" style="font-size: 0px;"></div>
<p>The first row of seating will be four feet higher off the field for improved viewing and there will be approximately 2,300 club seats in three different club spaces with unique social zones. All of the seating -- with the exception of 160 premium seats &ndash; will be installed by Irwin Seating Company out of Grand Rapids, Michigan. Irwin is one of the most reputable seating companies nationally and has worked on 23 of 32 NHL arenas, 18 of 29 NBA arenas, 18 of 30 NFL stadiums and 20 of 30 MLB stadiums. Irwin also has deep experience in Broadway theaters and thousands of movie theaters across North America. The remaining 160 seats will be designed and installed by DreamSeat who is a leading designer of custom logo premium seating across professional and college clients.</p>
<p>&nbsp;</p>
<p>While the design and installation for the seats at the new David Booth Kansas Memorial Stadium are finalized, the field design has not been finalized yet, but will be revealed in the coming months. Any current renderings or pictures showing the field are still incomplete.</p>
<p>&nbsp;</p>
<p>Fans looking to enjoy the new seating amenities of David Booth Kansas Memorial Stadium will learn more about purchasing season tickets as pricing and additional details will be announced tomorrow (Thursday, January 23rd).</p>
<p>&nbsp;</p>
<div><img alt="" height="1080" src="https://kuathletics.com/images/2025/1/22/Premium_vignette_-_North_Patio_view_2_NEW2.png" style="font-size: 0px;"></div></div>

🏈 Seating design finalized for transformed David Booth Kansas Memorial Stadium