KANSAS DEPARTMENT OF COMMERCE
Lieutenant Governor and Secretary of Commerce David Toland today announced that Kansas Tourism has earned the Gold Award in the State Bridging Communities category for the popular Sunflower Summer program. Announced at the 2025 Educational Seminar for Tourism Organization (ESTO) Conference, ESTO awards recognize state and territory tourism offices for standout initiatives that strengthen communities and inspire travel.
“The Sunflower Summer program has been a shining example of how Kansas is investing in families, education and community connections,” Lieutenant Governor and Secretary of Commerce David Toland said. “By opening the doors to cultural, history and recreational experiences, we’re not only building memories – we’re strengthening our local economies by driving more visitation to the many unique attractions that Kansas has to offer.”
The Bridging Communities category honors campaigns that foster meaningful connections across diverse populations and regions by bringing bold ideas, data-driven creativity and deep community impact.
The award, presented by the U.S. Travel Association, was announced during the annual ESTO Conference held August 17-19 in Phoenix.
“This award underscores our goal to grow the tourism industry by connecting Kansas families with our state’s cultural and educational treasures found in their own backyard,” Kansas Tourism Director Bridgette Jobe said. “Sunflower Summer sparks new journeys, fosters state pride, and fuels the entire tourism economy.”
This recognition builds on previous honors given to the Sunflower Summer program, including Best Local Impact Campaign at the 2025 Etsy Awards, where Kansas Tourism was recognized for its efforts during the eTourism Summit in April.
The 2024 Sunflower Summer program delivered remarkable results, with more than 705,000 Kansas residents visiting the 223 participating attractions.