HUTCHINSON, Kan. — Congratulations to Matt Althouse who is being promoted to Regional Vice President of EAGLE Media's Kansas Media Group. This change is effective Jan. 1, 2025.
“As the radio and media world has evolved, Matt’s experience and success puts him in the right place at the right time to grow our numerous radio and media options, and also to focus on our Employee Ownership mission,” commented Gary Shorman, Chairman, at Eagle Media. Kansas Broadcasters picked Matt for their “Rising Star Award” in 2023 reflecting his success at Eagle Media.
Matt says, “As Employee Owners, our commitment is to continually enhance and refine how we deliver news, sports, and entertainment that matters to our communities. In today’s increasingly fragmented media landscape, it’s more critical than ever to connect with audiences through meaningful, locally focused content that informs and inspires. At the same time, we must provide advertisers with targeted strategies through both broadcast and digital that cut through the noise, build trust, and drive real results. By prioritizing both audience engagement and advertiser success, we strengthen the bonds within our communities while ensuring sustainable growth for the future.”
Matt started his radio career at KJCK-FM in Junction City in 2003 as on-air talent and later, music director.
In 2009 Matt joined Hull Broadcasting in Great Bend where he had the opportunity to be exposed to every facet of the business. From traffic logs and programming, to engineering, and later Operations Manager and Digital Sales Manager for Eagle Communications.
He was also Program Director for KBGL-FM from 2012 until 2021 when he accepted the position of General Manager for Eagle Communications in Great Bend. In his first year of station management, Matt and his sales team hit all but one of their monthly quotas. In 2025, Matt will be joining the Kansas Association of Broadcasters Board of Directors.
Matt sees himself as a problem solver. He enjoys helping clients and staff members solve their problems, and says, “There is no shortage of problems out there.” He looks back with pride on some successful cases, such as the plumber who showed up at the office as a one-man operation with a single truck who now runs a large fleet with storefronts in multiple communities–proof of the power of radio and a strategic advertising campaigns.
Matt is also passionate about enriching the next generation of media professionals. He works hard to enable young people with opportunities to grow and succeed in the broadcast industry.
Outside the office, Matt is looking forward to his wedding with his fiancé Katie in October, and a proud father his two children, Lucas and Emma.
Matt will continue his leadership role in the Hutchinson Market and will begin meetings with the individual market teams in Kansas over the next few weeks.