Nov 20, 2025

📷 Throwback Thursday: Luminous Neon - Vol. 149

Posted Nov 20, 2025 12:00 PM
Luminous Neon - 21 W. 2nd - May 1966. Courtesy of the Conard-Harmon Collection.
Luminous Neon - 21 W. 2nd - May 1966. Courtesy of the Conard-Harmon Collection.

Hutch Post, in partnership with Steve Harmon and the Conard-Harmon Collection, is proud to present Throwback Thursday. Enjoy a weekly release from Steve Harmon as he presents the "Hutch - Then & Now Collection."

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STEVE HARMON
Hutch Post Contributor

Today's "Throwback Thursday Collection" takes us to the southeast corner of West 4th and Hendricks.

The Luminous Neon Sign Co. started in 1928 in Kansas City.

In 1939, Bob and Walt McBride moved the company to Hutchinson. The first photo shows the first company store at 21 W. 2nd Ave. in 1945.

Luminous Neon - 21 W. 2nd - c. 1945. Courtesy of the Conard-Harmon Collection.
Luminous Neon - 21 W. 2nd - c. 1945. Courtesy of the Conard-Harmon Collection.

In 1961, the partnership was dissolved, and Walt McBride and Merl Sellers became company owners. The second photo shows the company install truck in front of A.D. Rayl Ford that year.

Luminous Neon install truck - front of A.D. Rayl Motors - 1961. Courtesy of the Conard-Harmon Collection.
Luminous Neon install truck - front of A.D. Rayl Motors - 1961. Courtesy of the Conard-Harmon Collection.

The third photo shows the 21 W. 2nd shop in 1966.

Luminous Neon - 21 W. 2nd - May 1966. Courtesy of the Conard-Harmon Collection.
Luminous Neon - 21 W. 2nd - May 1966. Courtesy of the Conard-Harmon Collection.

In the fall of 1966, the company moved to its current facility at 1429 W. 4th Ave., the old International Harvester Sales and Service location. The fourth photo shows that after the move.

Luminous Neon - 1429 W. 4th - c. 1970. Courtesy of the Conard-Harmon Collection.
Luminous Neon - 1429 W. 4th - c. 1970. Courtesy of the Conard-Harmon Collection.

In 1970, Walt retired and Merl became president. The fifth photo shows the entire Luminous staff in front of the building in 1980.

Luminous Neon - 1429 W. 4th  (building &amp; employees)  -  c. 1980. Courtesy of the Conard-Harmon Collection.
Luminous Neon - 1429 W. 4th (building & employees) - c. 1980. Courtesy of the Conard-Harmon Collection.

Since then, other Sellers family members, Ron and Tom, have become company officers. They have now expanded to seven locations throughout Kansas.

In October 2023, the Sellers family sold the business to Mike King and the company now goes by Lumineo Signs. The sixth photo shows the company facility still going strong today at 1429 W. 4th in its 97th year of business.

Luminous Neon - 1429 W. 4th - Oct. 16, 2025. Courtesy of the Conard-Harmon Collection.
Luminous Neon - 1429 W. 4th - Oct. 16, 2025. Courtesy of the Conard-Harmon Collection.

To purchase a photo print, contact: [email protected].

Throwback Thursday is brought to you by:

Hutchinson/Reno County Chamber of Commerce
STRATACA Kansas Underground Salt Museum
Anchor Inn and Anchor Away