HUTCHINSON, Kan. — Project Concern closed its 2025 campaign with one of its strongest finishes in recent years, bringing in $14,436 to support holiday meals for families across Reno County.
KWBW also received an additional $2,500 in gift cards from Dillons, which will be used by the Salvation Army to purchase food items for local families. Another $1,361 was raised Monday morning during the KWBW Morning Show, when listeners stopped by the station to donate as the annual “turkeys outside the studio” tradition returned for Thanksgiving week.
KWBW will write a check to the Salvation Army for $12,436, while Friendship Meals and the Christian Soup Ministry will each receive $1,000 from this year’s campaign.
The Salvation Army reported that it screened 725 families for holiday assistance, which will support 2,176 individuals during the Thanksgiving and Christmas seasons.
This year marked the 32nd edition of Project Concern, a community fundraiser launched by KWBW Radio in the early 1990s to help provide Thanksgiving meals for Reno County families. The effort has generated nearly half a million dollars since its inception.
KWBW’s Rob Dreher thanked listeners for their generosity and said the support reflects the community-first spirit the station sees every holiday season.
“Whatever we give, the Salvation Army will put it to use so people can have a better Thanksgiving,” Dreher said earlier this month as the drive kicked off.
Donations were accepted through Monday morning at the EAGLE Media studios in Hutchinson, with proceeds used to fund Thanksgiving assistance and additional support programs at three local organizations.