MARC JACOBS
Hutch Post
The Salvation Army of Reno County is asking for renewed community support as this year’s Red Kettle Campaign trails behind its fundraising pace with just days remaining before Christmas.
Major Paul James of the Salvation Army joined the BW Morning Show this week to discuss the campaign’s progress, noting that donations are down compared to previous years. He said a stretch of cold weather earlier in the season likely kept both shoppers and volunteer bell ringers at home, contributing to the shortfall.
“We’ve seen an uptick on nicer days, but we’re still behind,” James said. “We have about $44,646 to go, and we’re entering the heart of our 12 Days of Ringing. There’s still time, but it’s limited.”
The local Red Kettle goal stands at $85,000, while the Salvation Army’s overall annual fundraising target is $300,000. James said the organization is currently about $50,000 behind where it typically would be at this point in the season.
In addition to monetary donations, James emphasized the ongoing need for volunteer bell ringers. While volunteers cover many shifts, the Salvation Army also relies on paid ringers to fill gaps, increasing overall campaign costs.
“Ringing bells is actually a pleasant experience,” James said. “You meet people, you spread joy, and sometimes you can make someone’s day better just by being there.”
This year’s volunteer incentive has also changed. Instead of previous giveaways, the Salvation Army has launched “Ring for Bling,” a new drawing made possible through a donation from Westphal Jewelers.
Richard Westphal, owner of Westphal Jewelers, joined the broadcast to explain his contribution: a $1,495 diamond ring crafted in 14-karat gold. Each two-hour volunteer shift earns an entry into the drawing.
“It feels good to give back and encourage people who are already doing something positive for the community,” Westphal said.
James also reminded listeners that year-end financial gifts are critical for the Salvation Army and can be made in several ways, including online through the campaign’s “Give With Joy” initiative at GiveWithJoyHutch.com. The national theme highlights the impact even small donations can have.
The organization remains busy beyond the kettles. This week, a Dillon’s truck delivered food supplies that will be used to assemble 1,000 food boxes for local families. James also reported strong progress on toy donations, with all tags removed from giving trees in record time, though items are still being returned.
The Red Kettle Campaign’s final push runs through Christmas Eve. James said every contribution — whether coins, bills, or volunteer hours — makes a difference.
“We help about 12 percent of the local population each year,” he said. “Every dollar, every coin matters. You can’t make change unless you put change in the bucket.”
Those interested in volunteering can sign up online at RegisterToRing.com, while financial donations can be made online or at any Red Kettle location throughout the community.